For Exhibitors at Allt för sjön 2026

Exhibit at Allt för Sjön – here’s why

Allt för Sjön is Sweden’s largest indoor boat show – a place where you can reach over 50,000 boating enthusiasts, 70% of whom are interested in new boats. Take the opportunity to be part of the boating industry’s most important event and kick-start your sales for the year.

Why exhibit?

How to book: Step-by-step

Step 1

Step 2

After a discussion with the sales representative, you will receive a stand proposal.

Step 3

Confirm your stand location

Step 4

All set!

Map of Allt för sjön’s exhibition area with marked zones for motorboats, large motorboats, accessories, the electric boat square and other exhibition areas.

Prices & Registration of Interest

Read about the different stand packages and see which one suits you best. Then simply submit your booking request.

To Prices & Registration of Interest

Premiere Night – 5 March!

On opening day, we invite you to a festive premiere evening for exhibitors, industry professionals, visitors and special guests. We roll out the red carpet, dim the lights and turn up the music. On stage there will be guest appearances and perhaps even a live performance. Mässrestauranger will be offering great deals for both exhibitors and visitors. Take the opportunity to host a mingle in your stand to help create a fantastic evening for our guests. Different mingle packages will be available for exhibitors from the end of October. If you have ideas or suggestions, don’t hesitate to get in touch with us!