Allt för sjön – a story of innovation
Allt för sjön is the fair that opens the boating season every March. Here, historically, visitors have had the opportunity to meet experts, get hands-on with the newest products in the industry, and plan for current and future seasons on lakes and seas.
In 1903, the Automobile and Motorboat Exhibition took place at the Old Sports Park (today Stadion) and in the water near Djurgårdsbron in Stockholm. The exhibition is considered the world’s first boat show. The exhibition then took place again at Djurgårdsbron in 1905 and 1907, attracting visitors from around the world.
After the exhibition had lain dormant due to the First World War, the Royal Motorboat Club (KMK) decided to revive the exhibition to try to increase interest in motorboats as pleasure boats. The exhibition was relocated to Saltsjöbaden in May 1922 and is considered the first industry exhibition featuring everything for the sea.
The exhibition was very successful, and it was decided to hold it again, this time at Liljevalchs Konsthallar on Djurgården in 1929.
The name “Allt för sjön” was coined in the early 1930s and has been hosted at the Stockholm International Fairs (Stockholmsmässan) since the early 1970s. The fair has become a natural meeting place for boat and archipelago enthusiasts of all ages, and now, 100 years later, it continues to sail ahead at full speed.
Red lacquered mahogany, shiny oak, or fast aluminum? Whatever your preferences may be, you can count on getting a hefty dose and then some when you visit during any of the fair days. Of course, you can also expect a plethora of accessories and packed stage programs as well.
Allt För Sjön opens its doors to a world of endless inspiration, news, and the opportunity to find your dream boat – whether it’s a kayak, sailing dinghy, or motorboat.
2025 categories for this year:
- Boat news of the year
- Innovation of the year
- New accessory of the year
- Sustainable products of the year
- Stand of the year
- Newcomer of the year
Winner – Allt för sjön
Awards 2024
Boat news of the year
Arcona 50 from Arcona Yachts
Jury’s Reasons:
The Arcona 50 not only exudes power and elegance at the dock, she also offers a remarkable sailing experience. The boat is stable and extremely easy to handle, sailing effortlessly with high performance. It is a luxury cruiser with smart solutions both on and below deck that stands out in the extremely competitive market segment.
Innovation of the year
Eco-Jet from E-Watercraft
Jury’s Reasons:
With the electric-powered ECO-Jet, Swedish E-Watercraft is paving the way for the future of jet skis. An ultralight jet ski weighing just 40 kilograms (plus 25 kilograms for the battery), designed to be carried by two people, is cost-effective to operate, reliable, and available at a reasonable price.
New accessory of the year
Alpha Performance from Raymarine
Jury’s Reasons:
The Raymarine Axiom display represents a new performance level for instruments in family and racing sailboats. The bright and flexible screens provide quick readability even at a distance and are ideal for mounting on the mast or in an instrument panel.
Sustainable news of the year
Zpraq Z10 from Zpraq
Jury’s Reasons:
The Swedish startup Zparq has developed the world’s most compact electric outboard motor for smaller boats and dinghies. Zpraq’s unique cooling technology means that despite a compact format, it is possible to get surprisingly high power out of the engine. A win for the environment – and for those who are tired of lugging around thin outboards.
Allt för Sjön’s work on the UN Sustainable Development Goals for sustainable boating
Allt för sjön contributes to these goals through a series of actions. We have chosen to focus on goals
6, 12 and goal 14, which we feel are closest to us and where we can have the most impact.
Goal 6: Clean water and sanitation for all
We work to protect and restore water resources by promoting sustainable solutions in the marine industry.
Goal 12: Responsible consumption and production
Our goal is to reduce waste in the production of boats and accessories by recycling and using sustainable materials.
Goal 14: Sea and Marine resources
We focus on reducing plastic pollution in the oceans and work to promote marine biodiversity through initiatives such as Shrink-wrap recycling.
Visit also our parallel fairs
Antiques Fair March 6-9
Here you can enter with your Allt för sjön ticket.
Stockholm Caravan and Motorhome March 13-16
Here you can enter with your Allt för sjön ticket.
Sport Fishing Fair March 14-16
Frequently Asked Questions
What is Allt för sjön?
“Allt för sjön” is a consumer fair for those who
When and where does Allt för sjön take place?
The next fair takes place between March 6-9 and March 13-16, 2025, at Stockholmsmässan (Stockholm International Fairs).
Adress: Mässvägen 1, 125 30 Älvsjö.
Bags prohibited at Stockholmsmässan and Allt för sjön?
The decision on a total bag ban at major events currently does not apply to fairs, with the exception of the Gymnasiemässan.
Due to the current situation in society, the Swedish Police Authority has decided on a total bag ban at major events in Sweden. This decision does not encompass fairs However, Stockholmsmässan has made a decision regarding Gymnasiemässan where there will be a bag ban for visitors.
Exceptions are made for people who need to bring in a bag for medical reasons. The decision can change at short notice, so we encourage visitors, exhibitors and partners to stay tuned.
For more information on bag bans at major events | Police Authority (polisen.se)
What are the most common transportation options to and from Allt för sjön?
Both buses and commuter trains stop at Älvsjö Station, which is Stockholmsmässan’s closest neighbor. The commuter train takes you from Stockholm Central to Stockholmsmässan in 10 minutes.
Stockholmsmässan also has a large number of parking spaces.
Click on the link for more information.
