Maximize your visibility and reach new customers!
Allt för sjön is the perfect place for exhibitors to showcase their products and services.
Every year, over 50,000 boating enthusiasts visit the show, ready to see new products and get inspired.
Exhibitor portal
The Exhibitor Portal contains all the information you need to participate in All for the Lake. You can log in to access personalized information, including a customized to-do list.
Want to tell us something interesting on one of our stages?
50 000+
Visitors to Allt för sjön
90%
Recommend the fair
70%
Interested in new boats
Exhibit on Allt för sjön –
step by step
Step 1
Choose the stand size and
location that best suits your
business.
Step 2
Contact our sales team at
to book your place at the
fair.
Step 3
Prepare your stand and choose
what type of promotion
you need.
Step 4
Attend the fair and meet
new potential customers.
Sell used boats
on Allt för sjön!
Are you active in the boating industry? Now is your chance to become an exhibitor at Allt för sjön, March 6-9!
For the first time, we offer companies the opportunity to exhibit used boats.
As an exhibitor, you will have a dedicated space for used boats, with the opportunity to attract new customers and increase sales.
By combining new and used boats at the show, visitors get a holistic experience, making it easy to explore the entire range – from boats to accessories and spare parts.
Do you want to join us? Contact us for more information and book your place today!
What do our previous exhibitors say?
Marindepån/Skanstull Marin
“We are incredibly happy that Allt för sjön has started again. For us, the show was an incredible success and we made our best sales ever at Allt för sjön 2023.”
– Björn Sandhaag, CEO of Marindepån/Skanstull Marin
Flipper Marin, Nimbus Group
“Allt för sjön exceeded all our expectations. We sold about 30 boats on site and have about 50 offers out after the fair. Allt för sjön is back with a vengeance.”
– Christer Rexholt, Sales Manager
Marstrand Yachts
“We are already in full swing with the planning for next year’s show. In addition to Cormate, we will expand the range by bringing the brand new Sirena 48 – a yacht that weighs almost 23 tons, is 16 meters long and 7.5 meters in total height.”
– Mattias Evald, Sales Manager Stockholm at Marstrand Yachts
Biltema
“2023 was a long-awaited restart of fairs, we did our best fair ever in terms of sales at Allt för sjön. For 2024, we have increased our stand size and are investing even more!”
– Ludvig Bremmers, Customer Service Manager at Biltema
Ironbrothers
“We look forward to exhibiting at Allt för Sjön 2024. The concept of 2 long weekends, March 7-10 & 14-17 feels just right!”
– Lars & Henrik Peterson Järnbröderna/ Ironbrothers
PS Marin
“We at PS Marin are looking forward to Allt för sjön 2024 and we think fairs are important, pleasant and rewarding. This year we are also sponsoring the Bubble Bar. So now you have at least 2 reasons to come by us at the boat show. See you there!”
– Peter Söderlund & Karin Åslund PS Marin AB – Galeon Yachts Sweden
Windy Scandinavia
“We look forward to participating in Allt För Sjön -24 and aim to have the Nordic premiere of our brand new Windy 29 Huracán.”
– Mattias Kolm,Windy Scandinavia AB
Practical information
All information about parking, service and accessibility can be found on the Stockholmsmässan website.
We make it easy for you to plan your visit.
Parking
On-site service
Accessibility
Security
Contact our sales team
Please do not hesitate to contact our sales representatives if you have any questions.
Sales Boat Hall – Exhibition space, sponsorship, and advertising spots
Lisbeth Hellgren
Sales Accessories Hall – Booth rental, sponsorship, and advertising spots
Anders Eklund
Sales Tillbehörshallen och Båthallen – Stand space, sponsorship and advertising space