Exhibit at Allt för Sjön

With us, thousands of visitors gather around a shared passion – the love of boating and life on the water. As an exhibitor, you get a fantastic opportunity to showcase your products, launch new innovations and build valuable connections with both customers and industry colleagues.

Visitors

%

Recommends the fair

%

Are interested in new boats

Why you should be part of it!

1. Sweden’s biggest indoor boat show
Allt för Sjön stands out as Sweden’s number one indoor boat show – giving you direct access to more than 50,000 boating enthusiasts. An ideal place to connect with new customers.

2. Get direct contact with your customers
Visitors come to be inspired, discover new products and invest in what’s next. That means you’ll reach the right target group at the moment when they are most receptive.

3. Inspiring profiles on stage attract visitors
Well-known and knowledgeable speakers share exciting stories and insights. The talks are always highly appreciated and truly inspiring.

Exhibit at Allt för Sjön: Overview of a busy exhibition hall filled with boats and stands. <br>
A Raymarine salesperson talking with two visitors.

4. Plan your stand with ease
Through the Exhibitor Portal, you’ll have access to tailored information and a straightforward to-do list for smooth and effective planning.

5. Marknadsföring som lockar besökare och köpare
Boosta din närvaro med våra marknadsföringspaket. Och glöm inte att bjuda in dina kunder med entrébiljetterna som ingår.

6. Transperant pricing and flexible stand packages
From just SEK 5,995, you’ll get everything you need to get started – an online company profile, group insurance, exhibitor badges, pre-opening cleaning and 10 admission tickets (valid Thursday, Friday and Sunday). Pre-order boat in/out, supports and rinsing, and it’s all included. Need more? Our event service team is ready to help!

A group of people sitting around a table, talking and laughing during a social evening with drinks.

Premiere Night – 5 March!

The fair kicks off with a premiere evening for exhibitors, industry experts, visitors and special guests. With inspiring boating profiles, live music, great drinks and plenty of mingling, it’s an evening that sets the tone for the whole event. Exhibitors also get the chance to invite guests to their stand for networking and new connections.

Highlights from Allt för Sjön 2025

See our video from Allt för Sjön 2025 – with many happy exhibitors, and over half expecting the fair to drive sales long after the event

7 in 10 exhibitors choose Allt för Sjön over other boat shows, and 79% return year after year – proof that the results speak for themselves.

Couple looking at an elegant orange and white boat, with the man pointing.

Prices & Registration of Interest

Thanks to a new, transparent pricing model, exhibiting is simple and accessible for everyone – regardless of stand size or booking date.

Person attending Allt för Sjön’s 2025 launch webinar via laptop.

Webinar

Webinars with everything you need to know about Allt för Sjön, before, during and after the event.

Two exhibitors pose in front of blue stands at the boat show.

Already booked?

In the exhibitor portal, you’ll find everything you need – whether you’ve already booked a stand or are considering exhibiting.

Mobile and pictures show advertising for Allt för sjön 2025.

Marketing opportunities

Maximize your visibility with us with our strategic display and marketing packages.