Prices & Registration of Interest

Base price for stand space 1,495 SEK per square meter

Participation as a main exhibitor requires a mandatory starter package for each stand.

Starter package – 5 995 SEK

Includes:

  • Registration fee
  • Company Profile Online
  • Stockholmsmässan group insurance for exhibitors
  • Exhibitor card
  • Electrical outlet 1 pc
  • Stand cleaning (vacuuming) before day 1
  • Handling of goods and empty packaging (read the terms and conditions here)
  • 10 entrance tickets (visitors) for Thursday, Friday and Sunday
  • 50% discount on the purchase of additional entrance tickets
  • Environmental fee

Included for boat exhibitors:

  • Loading and unloading of boats
  • Boat cradles
  • Boat cleaning

Please note that the above services must be pre-ordered

Added value and discounts

Non-profit organizations

Stand space 0 SEK/sqm
1 000 SEK discount on the Starter Package

Classic Boat Show

Stand space 0 SEK/sqm
1 000 SEK discount on the Starter Package

Bulky products (price/sqm)

Larger items such as boats, boat trailers, pontoons and Y-booms, etc.

 

square meter

Member of Sweboat

Non-member of Sweboat

1-99745 SEK995 SEK
100-199670 kr920 kr
200-299645 kr895 kr
300-399620 SEK870 SEK
400-499595 SEK845 SEK
more than 500545 SEK795 SEK

Non-bulky products (price/sqm)

Smaller products, e.g. accessories, clothing and equipment

 

square meter

Member of Sweboat

Non-member of Sweboat

1-491 125 kr1 495 kr
50-991 050 kr1 420 kr
100-1491 025 kr1 395 kr
150-1991 000 kr1 370 kr
200-249975 kr1 345 kr
more than 250SEK 925SEK 1 295

Entrance Square SEK 425/sq m

Terms and Conditions:

  • Boats may not exceed SEK 59,999 in price, excluding engine but including VAT.
  • If an engine is displayed on the boat, it must be clearly stated what the boat costs and what the engine including installation costs.
  • Boat prices must be clearly shown on or near the boat.
  • The company name and logo may be displayed on or next to the boat.
  • No ceiling signs are permitted. (AFS will provide one ceiling sign for the area)
  • All furniture orders are handled by Event Service

Co-exhibitor fee SEK 5 995

If you wish to exhibit together with another company (the main exhibitor), you pay a co-exhibitor fee. As a co-exhibitor, you receive the same services and are marketed in the same way as the main exhibitor

Terms and Conditions

Handling of goods and empty packaging (Starter Package)

Goods exceeding 1,000 kg or 4 cubic metres must be booked in advance, no later than four working days prior to arrival Unscheduled unloading/loading will be charged. Special agreements may apply for heavier lifts.

General terms and conditions

Here you will find Stockholmsmässan’s General Terms and Conditions, such as e.g. describes booking, payment conditions, complaints and liability, and our General Rules such as e.g. includes compliance, stand/layout, and food & beverages.

Sales team at Allt för sjön

Please do not hesitate to contact our sales representatives if you have any questions.

Thomas Fraser

Sales Contact Boat Hall & Accessories Hall

Mobile and pictures show advertising for Allt för sjön 2025.

Marketing opportunities

Maximise your exposure with our strategic display and marketing packages.

Two exhibitors pose in front of blue stands at the boat show.

Already booked?

The Exhibitor Portal gives you access to all the key information once you’ve booked a stand. You can also add your company details here, which will be shown to visitors in the Exhibitor List.

Digital screen indoors shows advertising, visitors move through exhibition hall.

Digital signage

Our digital signage gives you great flexibility in your communication and the opportunity to be creative. The only limit is your imagination! We can display your message all the way from the commuter train and car park to the main entrance and further into the exhibition hall.